Play along, the ’synchd’ experience
Synchronisation and Automation
Engage: The most compelling part of traditional TV is the fact that most of the time it tells you a story – it is linear and carries you along with it. In the best TV – you feel part of the narrative.
Connect: One of the great benefits of interactive TV applications is the fact that they get the audience more involved by ‘connecting’ them to the action.
Synchronisation: This connection can take many forms but some of the most obvious are the play along quiz such as BBC’s very popular IQ quiz Test the Nation or the sing-a-long Karaoke in Top of the Pops. In all cases the interactive application is in perfect synchronisation with the TV programme (live or pre-recorded) and viewers are compelled to watch even more.