By the end of 2006 half of the USA will be receiving digital television, nearly 55 million households. Whether PayTV digital satellite, free-view digital terrestrial or digital cable never before have broadcasters and media companies been able to have such a direct and interactive relationship with their TV viewers. Interactive TV often refers to the [...]
Synchronisation and Automation Engage: The most compelling part of traditional TV is the fact that most of the time it tells you a story – it is linear and carries you along with it. In the best TV – you feel part of the narrative. Connect: One of the great benefits of interactive TV applications [...]
Introduction This article details the continuity from operational delivery to aspiration of the broadcaster’s iTV department aligning itself with various ‘levels’ of innovation. The the broadcaster’s iTV Department leads through: * Technical know how * Design expertise * Focused industry awareness Using their experience in real world deployment they support and enable the editorial vision [...]
This article deals with traditional broadcasters who already have extensive web experience can develop more innovative and cross-New Media productions. Contents * What needs to happen? * What are the current issues? * Cross-over * Innovation process, Innovations Forum * An effective body, Potential Forum Structure * Speed of development, Projects delivery timescales * User [...]